Digital Product Design and Branding development.

Startup:

EnSure, Amsterdam, The Netherlands.

Role:

Researcher, UX/UI Designer, Branding, UX Writing. Trainership

Project duration:

1 month/40 hours.

Date:

November 2023

Tools:

Figma

Methodologies:

Design Thinking | Agile Methodologies

Iterative process of refining and evolving design concepts into a fully realized solution.

In the following section, we will delve into the product development process, outlining some of its distinct phases and a selection of the essential steps required for its definition.

CASE STUDY

Landing Page Prototype

Overview

Digital Product Design Methodology

Overview

Logo Prototype

Overview

Hi-Fi Prototype

Onboarding Overview

Hi-Fi Prototype

Home Page Overview

Desk research

Lean Survey Canvas

Interviews

Surveys

Competitive Analysis

Heuristic Analysis

Problem statement

EMPATHIZE

Solution

Affinity diagram

User persona

User Journey

Empathy map

Brainstorming

Card Sorting

Site map

User flow

Moscow method

Crazy 8

Low-Fidelity Design

Low-Fidelity Testing

Mid-Fidelity Design

Mid-Fidelity Testing

High-Fidelity Design

High-Fidelity Testing

Foundation

Design System

Prototype

DEFINE

IDEATE

DESIGN & DELIVER

Design Process

Key phases and tools employed.

Thank you for your Time!