CASE STUDY
Design Development Approach
Iterative process of refining and evolving design concepts into a fully realized solution.
Team:
Individual
Role:
Researcher, UX/UI Designer, Branding, UX Writing.
Deadline:
3 weeks
Tools:
Figma
Methodologies:
Design Thinking | Agile Methodologies
*Developed in Ironhack, Madrid.
The sports sector experiences substantial annual growth, due to a fundamental principle: sports contributes to happiness. GOAL is a digital product designed to address unmet needs of sports enthusiasts through engaging sports challenges. Offering distinctive and memorable experiences, GOAL fosters a strong sense of community and belonging.
In the following section, we will delve into the product development process, outlining some of its distinctive phases along a selection of the essential steps required for its definition.
High-fidelity Prototype
Product's user interface closely resembling the final product.
Desk research
Lean Survey Canvas
Interviews
Surveys
Competitive Analysis
Heuristic Analysis
Problem statement
EMPATHIZE
Solution
Affinity diagram
User persona
User Journey
Empathy map
Brainstorming
Card Sorting
Site map
User flow
Moscow method
Crazy 8
Low-Fidelity Design
Low-Fidelity Testing
Mid-Fidelity Design
Mid-Fidelity Testing
High-Fidelity Design
High-Fidelity Testing
Foundation
Design System
Prototype
DEFINE
IDEATE
DESIGN & DELIVER
Design Process
Key phases and tools employed.
Thank you for your Time!
Crafting ideas to stand out!
Address
Madrid & Barcelona Spain.
Phone
0034 656499615
holajuliavarela@gmail.com
Socials
LET'S TALK